The pandemic has also led to a growth of the cloud kitchen scene in Indonesia, injecting variety into the food and beverage landscape of Jakarta. A cloud kitchen, or a “ghost kitchen”, typically refers to a restaurant mainly comprising a kitchen that only does deliveries.
These cloud kitchens are diverse and feature different business models. They may come in the form of a standalone building, divided into smaller kitchen pods which are each rented to a different brand or tenant, or a “co-working style” kitchen shared by multiple brands from the same or different owners.
After Grab and Gojek launched their cloud kitchen pilots in 2018, several other players entered the market including Everplate, Hangry, Yummy Corp, and Legit Group. In 2021, seven operators ran an estimated 70 cloud kitchen branches containing over 500 kitchen pods across Jakarta. The market is set to grow, buoyed by large sums of investor funds.
Everplate is one of the largest cloud kitchen operators in Jakarta. It has eight kitchen facilities strategically located across the different regions in Jakarta, with an average order value of IDR 100,000 (USD 6.66). To make sense of that figure, a bowl of bakso bought from a kaki lima seller costs about IDR 8,000 to 12,000 (USD 0.53 to 0.80).